This program will evaluate the role and importance of social networks, such as Facebook, Twitter and LinkedIn, and how marketers can expect them to evolve in the future. Even while these popular platforms continue to be the dominant networks, the next wave of digital innovations is beginning to emerge, raising many interesting questions, especially for business to business marketers.
Can we expect to see a convergence among the dominant social media networks?
How will some of the new social media technologies - Google Wave, MS Looking Glass, Posterous - affect the marketing landscape?
In looking at the future of social media, our panel of experts will discuss how marketers are incorporating these innovations into their marketing strategies and the role they play in consumer behavior.
Some of the key questions that will be answered:
What are some of the principles and best practices that marketers will need to adopt to benefit from future changes and incorporate social media more completely into their planning?
If convergence is indeed ahead, what will be the dominant platform, and what will be made obsolete?
How can social media (now or in the future) be monetized and measured?
What does the social media revolution mean for busines to business marketers?
|
|
|
|
|
|
Tuesday, November 10, 2009
McGraw-Hill Penthouse
1221 Avenue of the Americas (at 48th Street)
Breakfast/Networking: 8:00 am
Program: 8:30 am - 10:00 am
$35 BMA Members
$45 Non-Members